Instagram is definitely one of my favorite social media platforms because I love communicating with others through great photos (and pretty filters!). But now the app has added a new tagging feature that takes the platform to a whole new level of interactive. Instagram has launched “Photos of You” which allows the user to publicly tag people, products and businesses. By allowing us to tag there’s so much more opportunity for engagement, which is what social media is all about!
Instagram Tagging Feature: How It Affects Your Business
{source}
When a business uploads a photo to their Instagram account, they can tag a celeb or a famous athlete – allowing the photo to engage the followers of the tagged person plus the business. With the new “Photos of You” feature businesses can even choose photos that have been tagged with their name to showcase, adding even more opportunity for consumer reach. Pretty cool, isn’t it?
What do you think – will you be using Instagram’s new tagging feature?
