I was so thrilled when I heard about Instagram’s new Direct Messaging feature! Knowing that Instagram now includes direct messaging means there’s so much opportunity to increase our engagement. From creating conversation in our community to promoting products and special sales, direct messaging within Instagram brings lots of opportunity for new marketing ideas. If you currently use Snapchat for similar engagement, check out Instagram’s Direct Messaging, you may just be able to target all your business goals with this new feature.
Instagram or Snapchat? Direct Messaging Levels the Field
- Instagram’s group messaging is pretty transparent (you’ll see the sender), while Snapchat is more anonymous.
- Instagram’s messages stay in your inbox, while Snapchat’s self-destruct.
- Group messaging on Instagram includes the ability to reply all, comment or simply reply to the sender.
Direct messaging in Instagram really gives a great opportunity to build your community through targeted messaging. What do you think – will you leave Snapchat behind and start using Instagram for private messaging?
