Some people really believe that managing the social media program for a business isn’t a tough job. They think social media managers get to play on Facebook, Twitter and Pinterest all day. While people who work in the social media industry do get to spend most of their time on social media platforms, they have to have goals of social media strategy.
Setting Goals for Social Media Use
The goals of social media strategy are important – just like goals for anything else, they define the end result you seek. By putting together a plan, you are much more likely to meet those objectives. Let’s say you want to increase your Facebook likes by 1,000 people in one month. How will you do that? What type of creative content will you use to attract more likes? Will you run a contest or a giveaway?
The goals of social media strategy will also help determine the effectiveness of your company’s social media efforts. If you meet the goals, you are definitely doing something right! Have you used social media in your business? How did you set goals for social media use?
Guide on Social Media Rules of Engagement
