I wanted to share this interview I recently did for Cabrini’s College newspaper “The Loquitur” on building a brand. I strongly recommend you read the article if you are an aspiring entrepreneur trying to break in the business.
If you’re a communication major at Cabrini, you are well aware that our professors urge (and often require) us to use twitter, facebook and blogging as a way to connect with people throughout the world. “Communication is key” has been a phrase imprinted into our minds, regardless if we actually take the time out of our hectic lives to make it a priority. Recently, I had the opportunity to speak with one of the most fabulous and social media-driven personalities in the business, Loren Ridinger. She gave out extremely valuable advice that I think is beneficial for every person to know, so below I have listed some of her useful tips:
1. How to brand yourself:
-Ridinger spoke about how important word-of-mouth communication is
“Word of mouth, I believe, is still today the best way to advertise.”
-We all have the opportunity to build our potential empires without spending a lot of money
“You can build a brand or build a company without spending millions of dollars. How? Through social media. Anybody who’s anybody that is successful has made social media a huge part of their branding and their marketing technique.”
-Ridinger explained that advertisers are using social media outlets, such as twitter and facebook, to promote their products
“Use these tools to promote your brand.”
2. How to secure a successful blog:
-Make it more personal-it will attract more readers
“Use it as a form of a diary rather than a strategically planned way of reaching people. Why? Because people always want to know what your thoughts are. And if you’re thinking and writing to yourself, people naturally become interested.”
-Make sure to ask questions to your audience
“Ask people for their input. They’ll become more willing to check out your blog.”
To read the entire article visit: http://theloquitur.com
