So…. you’re thinking of starting a new venture, as an entrepreneur! Good for you! Getting started is half the battle. Have you had a chance to think about what you will name your new business? After all, choosing a business name could end up being one of the most important steps in the process.
Choosing a name for your business will define how you build all levels of branding – including your web domain, trademark and how you’re known to the customer. Rather than scanning the dictionary for a cool word, a strategic approach may help. Here’s a few things to keep in mind while choosing a name for your business.
What to Put on Your Business Cards
A Strategic Approach to Naming Your Business
- Choose a name that helps tell the story of your brand.
- Be careful of well-known brands that sound like the name you’ve chosen. You want to be distinct and memorable.
- Choose something you absolutely love. You’re going to have to live with this name for the life of your business (and, we hope it’s a long one!).
- Don’t be afraid to make the name personal – this is your business, after all!
- Get creative – leave practicality behind and brainstorm.
- Expect an “A-ha!” moment. Not to worry, it will come.
What do you think about choosing a name for your business? Any thought on how to get creative?
