It’s true. With all the options and platforms out there, developing a social media strategy isn’t all that simple. From Pinterest to Facebook to Twitter, figuring out where to start and where to draw the line can be a challenge. Once you have a plan in place and have figured out which platforms are best suited to your business, getting back to basics is key. By keeping little mistakes and small overlooks in check, you can make your business shine as an online superstar. Check out these tips to get the inside scoop on 6 social media essentials that are commonly neglected.
6 Social Media Essentials
- Links to retarget your customers. Use social media to take your customers exactly where you want them to go. You have total control of what links you use and when you use them.
- Make YouTube, Vine or Instagram video a part of your strategy. People LOVE video – so take a chance on making some funny videos that show off your expertise.
- Get your employees on board. Your employees are your best and strongest resource, so keep them in your social media loop.
- Don’t forget about email. You can still reach your customers via email – and it all likelihood with the right messaging, your customers will share that info on social media.
- A link to your website. Of course! Don’t forget to put this in an obvious place so that your followers can find exactly what they’re looking for in a single click.
- Find a focus. Not every social media platform will work for you. Choose the ones that suit your company best.
What does your social media plan look like? Have you included these social media essentials?
