Thanks to a recent study by Vision Critical, a well-known consumer insight firm, we now have a better understanding of how sales can be the direct result of a social media strategy. Their latest study, From Social to Sale, involved interviewing nearly 6,000 participants to find the answers! They looked at a variety of social channels like Pinterest, Twitter and Facebook to evaluate consumer purchasing and social media – and what they found was pretty fascinating.
Social Shopping: Can Social Media Influence Your Purchases?
- “Pinterest is the network to most likely drive spontaneous purchasing, while Twitter and Facebook purchasers are more likely to make social media-related purchases of products they were already researching or considering.”
- “Half of social media purchasing takes place within 1 week of sharing or favoriting the ultimately-purchased item.”
- “Social media drives roughly equal amounts of online and in-store purchasing.”
- “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook or Pinterest.”
- Co-Author of the study, Alexandra Samuel, also had this to add: “One of the more surprising findings in this whole research for me, was to see how significant that in-store purchasing is.”
Is your company a part of the social shopping revolution? Have you ever seen something on Pinterest or Facebook and later purchased?
