Using hashtags in your business’ social media plan is an excellent way to get more exposure for your content. And, while building your brand with hashtags is a great idea, knowing how to use hashtags will help ensure you get the job done right. Let’s break down the hashtag…
Lets Break It Down: Building Your Brand with Hashtags
- A hashtag is a phrase or word preceded by a # sign – without any spaces included. (#lorensworld or #ilovepuppies – for example)
- Hashtags are used on a variety of social media channels to help group similar posts together and connect content to a similar topic. (Like a tv show or a sports event)
- Hashtags were originally used to sort tweets on Twitter, but as social media has evolved, they can now be used on Pinterest, Google+, Facebook, Instagram, Vine, LinkedIn, Tumbler and Twitter.
- By adding a hashtag about a certain topic to your posts, anyone searching for that topic in that social media platform will see all the posts that have incorporated that hashtag. For example, If you posted “Great day to visit #NewYorkCity” to Facebook, your post would show up in the feed with all the other #NewYorkCity posts.
- Search hashtags like #makeup or #vitamins to find potential customers and reach out to them via social media
Building your brand with hashtags is pretty simple if you think strategically when to use them. By adding a hashtag, your posts have the potential to reach millions of people. Do you use hashtags in your social media posts?
