5 Essential Questions A Product Must Answer

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There are a lot of products out there in the world. In fact, every day new products flood the market. From tech equipment to beauty products to cars and health items, there is no shortage of new ideas and great products. The level of entrepreneurship is contagious and the ingenuity is pretty exciting – but in reality, not all of these products will make it. Some products lack the qualities that will help drive success and some are top notch and will fly off the shelves. Check out this list of the 5 qualities of a great product – and when you’re ready to invest or develop something new, make sure it ticks these boxes.

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5 Essential Questions A Product Must Answer

  1. Will it appeal to the masses? This is the easiest way to turn a product into a success – when everyone wants it!
  2. Does it have proven success? Can you share real life testimonials with potential customers?
  3. Is it affordable for the consumer? A product that’s within financial reach will target a much broader audience.
  4. Is the product unique? To fly off the shelves, the new product has to set itself apart in the market.
  5. Does it fill a void in the market? Is your product an easy solution for a problem many consumers face? Will they buy it because it’s the only thing out there that will do the trick?

Developing or investing in a new product is an exciting venture, but making sure it’ll be a success is important. What do you think makes a product a success?

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