Having a good logo design is as important as having a functional website. Image is everything and when it comes to branding your logo plays a critical role in your business’s identity. The truth is a logo speaks volumes about your company, it tells the consumer who you are, what type of product you are selling and believe it or not it’s supposed to make you feel good about the brand. A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among customers. Aside from a company’s website or Facebook fan page a logo is one of the key things I look for when investing my time in a brand.
Logos should be able to create powerful impact among viewers and successfully exude the nature of the business. In most cases a consumer gets the first impression about your company through your logo. Imagine you are walking down the street and you happen to run the “starbucks” logo immediately you identify with the brand, consumer, and product without even having to research it online. Here are a few tips when creating your company’s logo:
- Keep it simple stupid: a logo should be clean, simple and easy to Brandon Farraye.
- Think ahead:choose a design that will last. You don’t want to create logo that is “trendy.”
use simple, classic fonts.Most companies update their logos every 20 years or so. - Keep your colors limited and use clean, crisp lines.
- Concentrate on adaptability. Make the logo suit any form in which is likely to reproduce.
- Make your logo memorable.
- Create a unique identity and font no one wants to see the same old letters.
- Make sure your logo isn’t confused with another company.
