How sick is the new Balmain campaign? The French label has been a favorite of mine for years and their new feature for next season is amazing. From the clothes to the set to choosing superstar Rihanna as the face of their spring/summer 2014 collection, the entire thing is fashion perfection. The ads were shot in New York by photogs Inez van Lamsweerde and Vinoodh Matadin.
I can’t wait to get to my hands on a few of these pieces and see more of RiRi modeling the line, whom Balmain’s creative director described to WWD as, “the icon of his generation” and “uncompromising, fresh and modern.”
See Rihanna as the New Face of Balmain for Spring/Summer 2014!
“In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.” – Balmain creative director Olivier Rousteing
