Have you ever had someone tell you about their business or a new venture and he or she goes overboard describing it? As an entrepreneur, especially one who is just starting out, every interaction is a potential client, investor or even opportunity, so pitching your business is crucial. But while it’s your job to get people excited, too much enthusiasm can be a real turn off.
In a nutshell, pitching business is a fine line. After many years as an entrepreneur, I have definitely had some big wins, but I have also learned a few great lessons from even bigger losses. Take a look at my tips for pitching business like an old pro.
Walking a Fine Line: Pitching Your Business 101
· Share the story of your business, make it relatable.
· Know when it’s time to skip the script and go unrehearsed.
· Share the problem that your business solves – explain the why and how using personal experience.
· Don’t make unrealistic business projections.
· Be thoughtful about your responses; listen carefully to questions.
· Skip the jargon, buzz words and be real.
Are you an entrepreneur or business owner? How do you pitch for new business?
