There’s been a lot of talk lately about the Fitbit Flex, the awesome fitness tracker that helps you stay on track by logging your exercise, food, weight and even sleep! It fits into a wristband and is intended to help you stay motivated. Fans of the Fitbit and fashion were pretty thrilled when Fitbit announced a partnership with Tory Burch during CES 2014 in early January. Currently, the Fitbit comes complete with a wristband, but it actually looks like a small pebble that can also be worn like a pendant or slipped into a pocket. I am so excited to see the Tory Burch line for Fitbit!
A partnership like this – a tech company and fashion house – can really help move a product into the next phase. When companies support each other in this way, success seems to immediately follow. The idea behind Fitbit is so cool – and having the chance to make a health tracker part of my daily accessories is pretty awesome. The Tory Burch Fitbit accessories are set to premier this spring and pricing has not yet been announced.
Do any of you use a Fitbit? Do you love it?
Chic Tech Collaboration: Tory Burch and Fitbit
