JC Penney for the win? The company’s Twitter feed started sending out incoherent messages during the Super Bowl and what everyone assumed was an “oops” moment on behalf of their possibly inebriated social media team, turned out to be all about… mittens? After two tweets filled with typos, they revealed their #TweetingWithMittens moment with a nod to the Olympics in Team USA gear.
JC Penney for the Win? #TweetingWithMittens Goes Viral
The clever campaign got the internet buzzing but it wasn’t just JC Penney trending, as other brands like Good Morning America, Snickers, Doritos and Kia got in on the action. A few responses were hilarious – check them out below.
Did you catch on to #TweetingWithMittens?
