Branding happens in the minds of consumers. The promises behind the brand creates its appeal, by getting the word out and it is what brings us closer to our customers. Social media has become a great medium to create brand loyalty, promote our products and convey our message more effectively.
Here are some fundamental guidelines for building your brand using Twitter, Facebook and other social media outlets:
– Ask your customers, don’t tell them. The goal is to interact and exchange not to direct. If you force your opinion your conversation will be over before it begins.
– Listen, don’t just talk. Once is out in the social space there is no way of going back. Hear the conversation first, research if you have to, then participate.
– Be real, have a story to tell. Be genuine, a brand tells a story and people want to hear it.
– Be interesting and give. Add to the conversation by adding something people what give people the knowledge they need.
– Always say thank you. Reward your followers, make them feel special. Appreciate your following, reward them by letting them into your world.
