If you haven’t been part of the action so far, Instagram is one of the hottest social media platforms out there today. Focused around a visual message, Instagram allows users to turn their own photography into creative works of art. Along with a short video feature, users can use photo filters to design their photos and videos, and then share them with friends, followers, family etc. Believe it or not, Instagram has also become a very popular tool for businesses – providing a new and interesting tool for customer service, sales, marketing and PR. While many business owners are starting to see the importance of Instagram, many are still catching on – and, many are still trying to figure out the how and why behind its place in the business world. If you have already started with Instagram for your business, good for you! But if you’re on the fence, take a look at these reasons behind the importance of using Instagram for business.
Hashtags can help your business get more exposure. On Instagram hashtags serve one awesome purpose – photos and videos with similar themes are grouped together, giving users an easy way to find photos that fit their interests and like-minded users. Just think about the how fantastic that is for your business – it’s targeting messaging for free!
It’s a great way to interact with your customers and fans. What a fun way to introduce new products or services to your customers and clients. The imagery gives you a chance to get creative with your marketing, while also reaching out to a whole new group of perspective customers.
Customers, fans and clients can all tag your business as a location when they have visited or have had an awesome experience. Prospective customers will see your business tagged and their curiosity will spark further interest. Not to mention the excellent marketing driven by your clients and fans.
Use your bio as a chance to include a link to your business website. Want to ultimately drive traffic over to your website? Instagram is a great way to get the job done – and the more creative and insightful your Instagram strategy is – the more you’ll spark interest in your business.
Have you tried using Instagram for your business? How’d it go? Did it drive more traffic to your website?
