While many folks out there are still getting the hang of social media, it’s probably safe to say that most of the general public is pretty familiar with Facebook. Whether simply catching up with old friends, looking at pics or putting together info for an event, using Facebook in personal ways has become pretty common. While using Facebook for personal interactions is like second nature to so many, bringing a Facebook strategy into your business may feel foreign and a little daunting. You probably want to know – will using Facebook for my business make any difference whatsoever? Over the years Facebook has truly become a central place for people to connect, share thoughts and ideas and is even useful for problem solving in the customer service realm. With millions of Facebook users out there, your customers are bound to be there too – keep reading for a look at how to use Facebook for business.
- Set up a page. Using Facebook is a little different as a business than an individual. First of all – rather than setting up a typical profile, you’ll want to go ahead and start a Facebook page in the name of your business. The main difference between the two types of profiles is that the general public can like your page, whereas a personal profile connection requires approval between the two friends. Creating a Facebook page is completely free, but don’t forget this will require time and commitment on your behalf. Creating a Facebook page is the first step to building relationships and connecting with your customers and audience.
- Make your page fun, engaging and a good representative of your business. Photos, fun text and a great description of your business is the first place to start when building an interactive Facebook page. Your customers want to feel like they’re getting the inside scoop – what it’s like to be a part of the team that drives your company – so give them that! What a fun place to share background info, show off what it’s like to work behind-the-scenes and who makes up the team that gets it all done.
- Share fun, relevant information. The power of the newsfeed is pretty potent – meaning with enough fans of your Facebook page – lots of people will see your updates, in turn giving your brand a heap of free exposure. Get creative with the updates you share – not only showing off your own business but, in support of the local community, the people who make up your team and even customer success stories.
- Let your current customers know that your business has joined the Facebook community. Between email lists and mailing addresses – sharing the news with your current community should be pretty easy. You’ll be surprised at just how many of your current customers will be thrilled to give your page a like, share your updates and let all their friends and family know just how much they love your business. Tapping into the support system you already have is the first step into building out a budding community.
- Use Facebook ads to promote your business. Facebook ads are a great way to jumpstart some immediate growth for your Facebook page. It will drive leads, create fans and tap into an untouched community – inherently growing your online community.
Have you had any experience using Facebook for business? What tricks and tools have you found to help make the experience worthwhile?
