Here’s a cool new site I came across: Styleoutsidethebox.com. The site is a fresh new venue for online shoppers and a juried platform for independent designers. Created by Laura Adamson, while working at a pop-up store last year in New York City, Laura experienced first hand how temporary pop-up stores left so many talented people in the cold, in search of another venue to display their wares.
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Laura sees Styleoutsidethebox.com as a two way street. “Our shoppers win because every designer and product is carefully selected for quality style, and most importantly originality,” explains Laura. “We have strict standards where the emphasis is on exclusivity and one-of-a kind, as well as exceptional customer satisfaction and service. Our designers win because they’re given their own fully maintained storefront with the website – so they can focus on their own creativity and leave the marketing and promotional to us.” says Laura.
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The independent savvy designer site a variety of sections just as if you were in a department store like: Home/Decor, Women’s apparel, Men’s Apparel, Jewelry, Infant/Kids, and gifts. Designers who accept SOTB’s invitation are then given their own storefront that is built around their own preference and products, plus the luxury of having a web tech team at their fingertips 24/7 to update and maintain. Additionally customers can communicate with the designers via the website, to ask questions or request something custom-made.
