In April Coach revealed that A-list actress Gwyneth Paltrow was chosen to be the new Coach ambassador and serve as the face of international ad campaign. Since then the first behind-the-scenes photos have been released. Reed Krakoff creative director for Coach called Paltrow, “a natural choice” for the campaign.
The Gwyneth Paltrow Coach ads are set to appear only in certain European and Asian markets, where the company wishes to expand its brand. The campaign will start to run in time for fall 2011 and spring 2012 fashion campaigns and also happens to coincide with Coach’s 70th anniversary.
Gwyneth Paltrow has called Coach “the quintessential New York brand.”
