If you’re a small business owner and you haven’t yet ventured into the world of social media for promoting your business or selling your product – you’re missing out! This is something I talk about a lot at our conventions because it’s absolutely crucial: It’s time to get with the program and embrace all that social media has to offer. If you have been using social media to promote your business or product, you may be ready to take it to the next level – to see all your promotional work convert from leads to actual sales, right? While utilizing social media to promote your business might mean a lot of hard work, it has the potential to really pay off – so why not take the plunge? From Facebook to Instagram there’s a whole world of opportunity out there in the social media atmosphere. Ready to get a handle on the best sales tactics for social media? Keep reading for some of the best ideas out there.
The Best Sales Tactics for Social Media
It’s all about connections. The best part of social media is that it offers the opportunity to connect with clients and customers in a way that’s different from a typical customer relationship. You can talk, exchange ideas, hear feedback and even get to know your clients – all from a quick look at your computer or smartphone. Use this opportunity to build real relationships and truly listen to your clients.
Mechanism for real-time response. When your clients and customers have feedback (both positive and constructive), you have the opportunity to respond immediately – and customers love that! When a customer gets a personal response or an answer right away, that makes them happy – and could potentially equal a sale. So stay on top of it!
Show off the human side your business. There’s no doubt that people love connecting with people – not a recording or a computer. Social media allows you to connect directly with your customers, showing them that you’re just a regular person too – they love that – and are often much more inclined to make a purchase when they know there’s a human behind the business.
Engage. Engage. Engage. Social media isn’t just about promoting your own business, it’s about being part of a community of other small business owners too – and, supporting one another. By working together to promote business on social media platforms, you all have the opportunity to tap into one another’s networks – and, that’s huge when it comes to potential sales. Consider partnering up to offer giveaways or run a social media sweepstakes.
Be positive. Remember that social media exposes you, your opinions and anything you post to a whole world of potential customers. By keeping it positive you leave followers, customers and other business owners with nothing but good things to say about your business – and, ultimately that’s what your after – building a fabulous brand identity.
What do you think? Can you incorporate these sales tactics into your social media strategy?
