Fashion mogul and momapreneur, Kimora Lee Simmons, has been appointed as president and creative director for the online fashion retailer JustFab.com. Kimora will continue to star in the Style Network reality series “Kimora: Life in the Fab Lane” and serve as style editor of the network. She is also an investor in JustFab.com, which operates on a members-only business model that allows customers to purchase its in-house brand of shoes, bags, sunglasses, and denim for $39.95 an item with free shipping. WWD.com interviewed the vibrant fashion entrepreneur in anticipation of her new position and investment.
“I can’t even remember my official first day in the office, but I feel like this has been months in the making,” said Kimora. The newest brand expansion is costume jewelry, which will launch in October, and Simmons also has big plans for growing the business. “I see it growing into a lifestyle that reflects my whole world, from work to home to kids,” she said.
“My fans know that I’m real and that they can reach me anytime. I want the JustFab.com community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, and wearing the products,” said Simmons.
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