Whether you recently started your own business or you’ve been at it for years and you’re ready for a new marketing avenue, you may be thinking it’s about time to start a blog and….perhaps, even a vlog! You know what – if these big ideas have crossed your mind – good for you. You’re definitely on the right track to making digital media a big part of your marketing efforts. For many small business owners (and even large business owners), there comes a time when taking the next step to give your customers the inside scoop to both you and your business makes loads of sense – and, if that’s you – there’s no time like the present to get started.
Why You Should be Blogging for Your Business
Blogs
Generating an income from something that starts as a passion can be a real uphill climb, but tapping into the world of social and digital media by starting a blog may be just the trick you need. There’s a whole world out there of potential customers, clients and fellow business owners who are genuinely interested in your passion, how you brought it to life and what the day-to-day of your business looks like now. Think you have something interesting to write about? Start a blog – you’ll love it.
Blogging can offer an incredible support system for your business’s website, creating an opportunity to use your own thoughts and experiences to drive web traffic where you need it most. From sharing stories of your adventures in business to using a blog platform to visually chronical your business and life, the use of keywords and other strategies can also help support an in-depth search engine optimization effort. Blogs are pretty easy to set up, build and can be created for virtually no investment beside your time.
Vlogs
While a blog gives small business owners an incredible opportunity to have a platform for sharing goods, services and the inside scoop on what it takes to run a killer business, a vlog takes blogging to the next level. A live video offers an incredible opportunity for your customers and clients to put a face with your product – hear you and get to know you just a bit. It’s like a personal look and inside scoop on the business they support – and what could be better than that?
If you want to start a blog, but writing really isn’t your strongpoint or you already have a consistent blog platform and you want to take it to the next level, vlogging is a great option. Use the vlog to share similar life stories, lessons, passions or even give advice – only in this case, there’s no writing involved. Using a YouTube account and a simple video tool – vlogging is a like a live blog – with you as the star of the show. And, as it turns out, YouTube is the most widely used search engine out there. After creating your personal or business YouTube channel, you can use the built-in tools to edit and publish your fun new video to the web. Not sure what to say? Just hop on there and share your experience like you’re having a conversation with your friends.
So what do you think? Do your next marketing steps for your business include starting a blog, a vlog or both?
