Great news for all you Twitter addicts! Everyone knows that I’m obsessed with Twitter so when I got the news about their new redesign I immediately had to share it with all of you. Twitter has redesigned its service to make it simpler, faster, and more personalized in efforts to broaden its appeal and compete with another major social network – Facebook. This article from the LA Times explains Twitter’s new version and how the new redesign will be geared towards getting people to use the service more frequently and long, giving advertisers more reasons to spend their dollars on Twitter.
From the article:
Jack Dorsey, a Twitter founder and chairman of the board, summed it up as: “Less places to click, less stuff to learn.”
He added the upgrades to the service were just the beginning of a new push at Twitter — and some of the first signs of things to come now that Dorsey has taken on such a major role at the company.
“These are just the first steps,” said Dorsey as he demonstrated the new Twitter for the media, including the home icon (a birdhouse) and a quill icon to compose messages.
In a gesture to the foundation the company says it is laying with its product redesign, Twitter unveiled the redesign in its new headquarters still under construction in a historic Art Deco building on a blighted stretch of Market Street in San Francisco.
We are setting the foundation so we can move quickly and most importantly innovate quickly,” said Dorsey who divides his time between Twitter and mobile payments company Square. Dorsey said Twitter is simplifying and personalizing its service to address one of its biggest challenges: Even though many people know what Twitter is, they still don’t know how or even why they should use it.
When people first alight on the site or sign up to use the service, Twitter will help them discover information most likely to interest them by registering signals such as their location. In the coming year, Dorsey said to expect an increased emphasis on that kind of “discovery” to “bubble up” the most relevant Tweets, messages of up to 140 characters in length that users broadcast.
The new look of Twitter tries to capture some of Apple’s minimalist magic by stripping away unnecessary features and making the service simpler and more intuitive to use.
“We are going to offer simplicity in a world of complexity,” Twitter Chief Executive Dick Costolo said.
to read the entire article click here
