Beauty Trends: Are Perms In Right Now?

Emma Stone got a permanent and I’m not referring to a tattoo. The actress hit the Mare Salon in Hollywood recently with good friend and stylist Rachel Goodwin. The two got perms. Yup, you read that right. The classic 80s trend is making a comeback, but not in the way that you expect.

Beauty Trends: Are Perms In Right Now?

📷 Rachel Goodwin via Instagram: Some friends get tattoos, well we get PERMS! We’re here to tell you that they are BACK and they are not your grandmas perm! pic.twitter.com/qUmaUt2FzO

— emma stone daily (@dailyemmastone) January 31, 2018

These aren’t the kinds of perms you’re used to. The technique, which salons are calling the “digital wave” involves using a diluted version of perm solution to give you easy beach waves instead of crunchy fake-looking curls. This perm will give you that “I woke up like this” look without having to style your hair at all. Even Julianne Hough is a fan.

Today, I woke up like this! 🤗😍🙆🏼 thanks to my @ninezeroone family for giving me the PERM I asked for 6 years ago! Bye bye straight hair, hello sexy beach waves! #kingofperms #olaplex

A post shared by Julianne Hough (@juleshough) on Mar 29, 2016 at 12:48pm PDT

Love this effortless look. It’s a splurge but worth it if you want worry-free hair on the daily. If you’re looking to get that “digital wave,” be sure to consult your hairstylist beforehand.

We have a permanent bond! Some friends get tattoos, well we get perms! We’re here to tell you that they are BACK and theyre not your grandmas perm! Especially when you are in the amazing hands of @mararoszak and @bykileyfitz at @mare_salon #curlyisthenewstraight this is the #newwave

A post shared by Rachel Goodwin (@rachelgoodwinmakeup) on Jan 31, 2018 at 1:28pm PST

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