Designer Rene Ruiz Creates Washable Red Carpet Gown with Tide

If you think high fashion also means high maintenance, Tide laundry detergent begs to differ. Challenging the rules of care for our most precious garments, Tide teamed up with fashion designer Rene Ruiz to create a red carpet gown that could withstand the washing machine. The results? Pretty stunning, if you ask me! Worn on the red carpet by the beautiful Ximena Duque at the 2016 Billboard Awards, the gown was absolutely ethereal yet completely manageable. Honestly, who has time for anything else?

I’ve partnered with @Tide to create a surprisingly washable couture dress for the incredible @XimenaDuque for #Billboards2016! So excited to share my #TideChic experience with you all in the coming weeks #ad #modalavable #miami #designer #madeinusa #fashion #luxury #gown

A photo posted by Rene Ruiz (@reneruizdesigns) on Apr 15, 2016 at 8:17am PDT

 

It’s time for my #TideChic design to make its red carpet debut. Ximena is going to look fabulous! Be sure to follow along on Instagram to see the final look! #ad #modalavable

A photo posted by Rene Ruiz (@reneruizdesigns) on Apr 28, 2016 at 9:27am PDT

 

She’s gorgeous, she’s fabulous, she’s #TideChic! @XimenaDuque is rocking a surprisingly washable couture gown I created for her for #Billboards2016! #TideChic has officially taken over the red carpet #ad #modalavable

A photo posted by Rene Ruiz (@reneruizdesigns) on Apr 28, 2016 at 6:09pm PDT

 

Saben que es lo mejor de mi look? Que lo puedo cuidar en casa con @tidelaundry pods #Billboards2016 #TideChic #ad en un rato les muestro él resultado!! @reneruizdesigns

A photo posted by @ximenaduque on Apr 29, 2016 at 8:03pm PDT

 

Mil gracias a @tidelaundry y René Ruíz @reneruizdesigns por ayudarme con este diseño que me encanto para los #Billboards2016 #ad #TideChic

A photo posted by @ximenaduque on Apr 28, 2016 at 5:20pm PDT

 

MORE ABOUT WASHABLE FASHION:

The Surprisingly Washable Fashion Initiative came to life as a response to the continuing demand for washable garments and increased consumer appetite for designer fashions. The Council of Fashion Designers of America (CFDA) has been a partner of Tide for the implementation of the Surprisingly Washable Fashion Initiative. With the increasing trend of high/low fashion, many people are confused on the best way to care for their complex wardrobes. Some people default to the dry cleaner or avoid wearing their clothes altogether, but they may be surprised to find out how much of their clothes are washable and can be cared for at home!