This fall my girl Khloe Kardashian is launching a new clothing line and I couldn’t be more proud! She’s partnered with Emma Grede to create the “Good American” line, catering to a very specific demographic. The company will be a denim-focused fashion brand designed for a curvier, sexier and stronger shape, rather than the straight body of the traditional fashion establishment.
“For our launch campaign we wanted to feature girls who embody our values, women that embrace the body they were given- they all entered themselves after all and responded to a simple mission statement on a website,” Emma said in a statement. “Also it was important to us to get the collection onto the bodies of the women that will become our customers and not just models.”
Khloe added, “We wanted to find real girls to join us in this movement. This isn’t just about finding the perfect pair of jeans, but embracing your body and being proud of all that you are.”
There will be a wide range of sizes available including 0-24 and will start by offering three different highly wearable styles. You’ll be able to start shopping on October 18th at your local Nordstrom store or via their website GoodAmerican.com.
Header image via @goodamerican
