Whether your man is confident in his skin or could use a little help to protect his poker face, the importance of men’s skincare is on the rise in the beauty industry, and rightfully so. Want to know why? Keep reading for more.
Why 2019 Is All About Men’s Skincare
Many male influencers are getting a slice of the male grooming action with an increasing number of brands requiring brand ambassadors.
1. Clearer Skin
Investing in a men’s skincare regimen is essential for obtaining and maintain clearer skin. Due to the higher testosterone that men produce, they have more oil under their skin. Using a good cleansing gel morning and night is essential to keep oil at bay and leave skin feeling clean and clear.
Cleansing Gel, Lumière de Vie® Hommes, $24.50
2. Smoother Skin
Smoother skin promises a less painful shave. Make sure your man exfoliates regularly and uses a conditioning beard oil to keep his face in tip-top shape.
Conditioning Beard Elixir, Lumière de Vie® Hommes, $27.95
3. Younger-Looking Skin
You and your man can age well together. It’s so important to use good quality skincare products. That doesn’t mean men’s skincare has to be a 92-step process. But make sure to cleanse, exfoliate, and moisturize daily. A good moisturizer will help maintain skin elasticity for a more youthful appearance and help soothe skin post-shave.
Hydrating Aloe Cream, Lumière de Vie® Hommes, $24.50
4. Enhanced Relaxation
Beyond the benefits of the actual skincare itself are the benefits of a skincare routine. It’s such a relaxing way to unwind after a long day. Take time to establish a routine that not only works for your skin but also helps you relax and helps you relieve stress.
Is your man on board the men’s skincare train yet? Tweet me the products he is loving @lorenridinger.
