One of the most powerful and influential voices of our generation, Kanye West has been unafraid of speaking his mind since he burst onto the scene in the early 2000s. Guerrilla marketing is traditionally all about innovation and being unconventional in a low-cost way that gives you the maximum exposure for your marketing dollars. Kanye West is not only a phenomenal father and husband to my sis, Kim Kardashian, he’s also a modern-day master of guerrilla marketing.
3 Business Lessons We Can All Learn from Kanye West
Kanye Creates Headlines About What Matters to Him.
To do that, he frequently embraces controversy. The key is: the controversy and the provocations are not the end goal, they provoke people to think and spark debates in the media.
Kanye Challenges His Audience
Kanye makes us think about disrupting the status quo, which is something that more entrepreneurs should be doing. This is where the fun, innovation, and play is in business. And this is what makes Kanye forever newsworthy.
We Can’t All Be Kanye West, so What Can We Do?
Prove to your audience that you are loyal to them, to yourself, and to your brand. Don’t be afraid to go out on a limb and try something new even if you know you might be pushback because if it. You might gain appreciation and respect from new and existing supporters.
Try shaking up the status quo a bit. Challenge your team and clients and see what the results are. You will always remain the same if you never change, so always try to one-up the status quo.
