Good branding is so much more than a memorable logo. To stand out amongst the crowd of competitors, your branding needs to make some serious noise. The right brand identity will elevate your business, make it easier to attract target market customers and acts as a blueprint to provide employees with direction. In short, branding is everything!
Monday Motivation: Why Good Branding Is Everything
#1. Branding builds recognition
Your logo and tagline instantly tell people who your brand is and what services or products you provide.
#2. Branding earns customer trust & loyalty
Making the right first impression on your target market audience is everything. Sleek, polished branding earns trust because you are perceived as a professional and reputable brand. Poorly designed logos, low res design, and clashing colors are all huge turn-offs for customers because your brand will be perceived as unprofessional and untrustworthy.
#3. Branding supports marketing efforts
Your branding act as the billboard of your brand when added to the appropriate marketing materials. Amber’s Lumiere de Vie Resort event earlier this week is the perfect example of flawless branding. Amber branded everything from the popsicles to the coconuts and bathing suits at this epic event hosted at our Miami home.
#4. Branding supports your cause.
Strong branding not only creates a niche that your target market customers can connect with, but also allows employees to understand your business values and mission.
#5. Branding captures new customers
When people understand your business mission, they are more likely to refer you to like-minded friends and colleagues. Word-of-mouth referrals are gold dust because people are far more likely to buy from a new business they’ve never heard of before via a personal referral than they are simply by seeing an ad.
#6. Branding connects with your target audience
Effective branding should help tell an engaging brand story, all the way from your logo to your website, social media pages, and all advertising.
