Contrary to popular belief, digital marketing isn’t just for the big players; it’s for small businesses too. Here are the 2019 digital marketing trends you to get to know.
The 2019 Digital Marketing Trends You Need to Know
#1. Instant messaging is the new norm.
The way we communicate with customers has shifted massively over the last few years. 24/7 Live chat functionality should be a serious consideration for your business in 2019 to capture leads.
#2. Direct message monitoring is a necessity.
Some brands are still fighting the fact that Instagram is becoming a major communication platform for businesses and individuals. Monitoring and responding to Instagram direct messages needs to be a daily task. Responses later than within the 24-hour window will affect how potential customers perceive your brand.
#3. Get to know Google’s micro-moments.
Prepare for micro-moments by making the purchasing process easy on your website, answering all customer queries within 24 hours and optimizing your website.
#4. Automated marketing is for everyone.
Effective automated marketing makes all the difference to the buying experience new and existing customers experience with you. Automated marketing is everything from confirmation emails when they buy from you to reminding them that they have products left behind in your website’s shopping cart. You can even go offer flash deals on the products in their cart as a highly influential call-to-action tempting them to buy products you know that they’re already interested in buying. Automated marketing is all about building strong relationships with your customers.
#5. Video marketing is everything!
Seventy-six percent of marketers cite video marketing as a critical factor in increasing their company’s sales. Instagram Stories and promo videos are your new BFF’s.
#6. Data is life!
The right contact manager tool can help you personalize every visitor’s experience on your website. Data is a must for your company. It allows you to target everything from promotional offers to newsletters and your social media marketing based on what your customers want.
Which 2019 digital marketing trends are you most excited about for your business? Tweet me @lorenridinger.
