Designing an engaging website tailored to the customer experience is just the first step of launching a successful business. The second (and equally critical) step is to ensure that your target audience can find your website. How can you make sure your website stands out from the millions of competitor sites? Read on for three SEO tricks to make your website more easily searchable on Google.
3 SEO Tricks to Make Your Website More Visible on Google
We hear the term SEO (Search Engine Optimization) all the time, but what does it mean? SEO is the name given to a complicated labyrinth of a virtual box of tricks to optimize your website and help it move up in the Google search ranks so that more potential customers find you. SEO is likely not a skill you can master overnight, but getting to know these three tricks is a great way to start.
1. Invest in a mobile-friendly and SEO-optimized site.
Check your website is mobile-optimized and structured in a way that makes it more searchable here. If you’re building a new site, consider using a service like GoDaddy which offers integrated SEO tools.
2. Keyword research is life!
Using keywords throughout your site content that are high in search volume yet low in competition (the number of businesses trying to rank for them) is a crucial component of effective SEO. Tools like the Google Keyword Planner are your new BFF.
3. Consider creating a Google My Business listing.
If you have a brick-and-mortar business that depends on attracting local traffic, setting up a Google My Business listing will help you be more visible to a greater number of potential local customers.
What SEO tricks have you implemented with successful results? Tweet me @lorenridinger.
