The whole point in social media is to utilize platforms that allow you to network with people from every corner of the world. To be contactable by potential customers, partnerships, and collaborators online, you need to be contactable. Why then, do so many businesses, influencers, and professionals neglect to add their contact details to their social media pages? You have to make yourself approachable online if you want to entice people to work with you. Failure to add contact details to your social media is like hiding in the corner at a networking event.
1. Add your email address to your bio. Yes, you may get some spammy emails, so add a generic email rather than your business address.
2. Add your website or blog link into your bio.
3. Upload an approachable, smiling photo. Avoid profile images where you look too serious, are wearing shades, or selfies.
4. For extra brownie points, add a location hashtag so that anyone looking for professionals in your field in a certain area can quickly ascertain where you’re based.
How do you make yourself more approachable online? Tweet me @lorenridinger.
