Former intern Angela Meyers wrote a piece featuring Jeremy Fennema in Retail It Insights. This is our first column in the online publication and I couldn’t be prouder of the outcome. Angela spoke to Fennema, who’s our Vice President of Business Programs at Market America, about the power of surveys and how to ensure better survey responses. If you’re a business leader with us this is a great read and one that highlights everything Market America| Shop.com has to offer. Click here to check out the full interview.
Jeremy Fennema Talks to ‘Retail It Insights’
Fennema suggests you set clear expectations when requesting someone take a survey, “‘We also want to set the expectation with them of how long it will take.’ After explaining the value of the survey, Fennema recommended giving an estimate about survey length; letting people know how long it will take up-front creates an honest relationship with the user.”
He also mentions keeping things short, “When it comes to best practices, really the biggest one is short and simple,” Fennema said. “Your best survey is going to be as short and as simple as possible. Think about it from your own perspective. If you’re sitting down and somebody is saying, ‘hey take this survey,’ what do you want to do? You want to be done as quickly as possible. Not a lot of people enjoy taking surveys.”
Read the full article here.
