Your company’s logo is your customer’s first impression of you. The same way you pick the perfect outfit for a special occasion, you want to create the perfect logo that can be used for every occassion. Easier said than done, of course. But you should put some thought into designing a logo. Nowadays, there are so many opportunities for people to see your logo. Think about it: You’ll stick in on your Facebook, your Twitter, your website, your literature, your business cards, etc. The opportunities are endless.
Rather than overwhelm you, I’d like to offer a few tips on things to consider while developing that unforgettable logo.
Research
You’ll want to know who your competitors are how they’re branding themselves. When checking out their logos, ask yourself what works and what doesn’t. Then ask yourself how can you compete visually in this dense market place?
Brainstorm and Sketch
If you could describe your company visually, what do you see? Write down whatever comes to mind. Or if you can sketch, go ahead and draw it. You’ll want to create almost a visualization board of what your company represent. Include colors, images you find, etc.
What Context Will Your Logo Live In?
When creating a logo, it’s important to think about where your logo will be placed. Are you a web-based company and your logo will only be online? If so, a tall vertical logo wouldn’t make sense for you. Or maybe you want to consider different sizes for different mediums. That’s a question you’ll want to ask your designer.
Hiring a Designer
If you’re serious about creating a successful company, you should be serious about hiring a professional to create your logo. The best way to find a designer is by finding logos that you already like and asking that company who they hired. You’ll want to hire a designer who has a similar aesthetic to you. Also, you’ll want to interview a few designers before hiring the first person. You’ll gel with some people better than others. And some will be able to understand your vision better.
Keep it Simple
Don’t go too crazy with your logo. You’ll want to create something that is unique to your business, yet simple, clean, and sophisticated. Think about brands like Nike and Target. Their logos work at any size and that’s something you’ll want to consider.
