Creating a marketing plan for your business should definitely include some aspects of social media. While Facebook, Twitter and Instagram are important, showcasing video is an integral part of any successful marketing plan. Using YouTube for marketing is ambitious, but if it’s utilized creatively and optimized for social media sharing, it can become the backbone of your digital marketing program. Take a look at these ideas for using YouTube for marketing – and let me know what you think!
5 Things to Remember When Using YouTube for Marketing
- Create videos to creatively answer frequently asked questions or as a tutorial.
- Always include a call to action and a link back to your website at the end of your videos.
- Drive traffic to your website by creating landing pages for your YouTube videos.
- Be sure to fill out the video descriptions – there’s lots of potential for high search visibility. Don’t forget the title, tags and category too!
- Don’t be afraid to get creative and stand out from the crowd.
Do you use YouTube for marketing your business?
