Whether you’re a fledgling startup or you already have a faithful customer base, every company wants to find more followers and continue to create brand awareness. In my 20+ years experience developing brands and building my business, here are the five strategies I always turn to when I want to gain more brand recognition.
5 Ways to Gain More Brand Recognition
- Sponsor an event or donate product. Thousands of people could potentially view your logo every day or get a swag bag filled with your product (or both!).
- Attend a tradeshow and rent a table. It’s the perfect opportunity to get word of mouth started about your brand and talk to customers one-on-one.
- Host a giveaway. Utilize your social media channels for a contest featuring your newest or top-rated products.
- Develop relationships with bloggers. Reach out to a list of bloggers you enjoy and think represent your brand best. Send product, promote their reviews, invite them to events and maintain open communication with them for future opportunities.
- Give an exclusive discount. Whether it be through a site like Groupon or app like Foursquare, don’t miss out on promoting your services or product at a discount.
