Ad.ly’s endorsements on Facebook delivered dramatic results for brands in categories ranging from retail clothing and jewelry to consumer electronics and games. In addition to tens of thousands of visits in a single day, the flood of comments and “likes” they drove gave Marketers valuable feedback on their products and marketing messages alike.
Ad.ly’s is the only company that enables Marketers to run scalable celebrity endorsements on both Facebook and Twitter. Its celebrities range from artists like Mandy Moore, Channing Tatum and Snoop Dogg to pro athletes like Derek Fisher, Paul Pierce and Nick Swisher. Its 150+ advertisers include Sony, NBC, Microsoft, Toyota, LionsGate, AT&T, BestBuy, Old Navy, THQ and more.
According to AdAge, celebrity endorsements comprise a $50 billion global market, and sales for brands have grown as much as 20% on starting an endorsement. Common goals include:
- Tapping the passion of fans to drive awareness, interest and sales.
- Innovating on a product or launching into a new market.
- Challenging preconceived notions or changing brand perceptions.
- Promoting a unique brand attribute that is otherwise hard to attain.
All Ad.ly endorsements are fully disclosed in accordance with guidelines from the US Federal Trade Commission (FTC).
About Ad.ly
Ad.ly runs celebrity endorsements in social media, including Facebook, Twitter and MySpace. It helps brands connect with consumers via today’s most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Ad.ly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.
