The benefits of social media in the workplace are immeasurable. Of course there is a fine line between social media in the workplace being used as an effective corporate tool and being abused for personal purposes. Companies have to clearly define those gray areas in order to fully utilize social media in the workplace. However, the benefits can contribute to the amazing internal and external growth of a company.
Social media has become the new way to communicate. Just about everyone you know engages in two or three, if not more social platforms. Having your employees active on social media can create a digital presence for a company. Believe it or not, social media can also boost company morale! Employees like to feel a connection to who they work for and will spread the word organically about their job and company.
I love keeping up with everyone who works for me via Twitter, Facebook, Pinterest and other networking sites. But that is just the Market America and SHOP.COM family – what about yours? Do you think your company could reap the benefits of social media in the workplace?
