An engaging business blog that shares knowledge with a helping of humor can help grow your business more than many business owners realize. Your blog should be tailored to your niche, written around researched keywords that your target audience are Googling. You should aim to post a minimum of one blog per week. Marketing experts recommend as many as 16 blogs per week to move up the Google ranks.
Build Your Own Thriving Business Blog in 4 Easy Steps
1. Create a plan.
What do you want your blog to accomplish? Who is your target consumer? Create a plan so that you build a niche blog with a consistent message.
2. Tailor your blog.
Use the Google Keyword Planner to research the hashtags your target audience will use to search for your products or services. If your business services cater to a specific location, remember to add that into your keywords, for example, if you offer personal shopping and styling services, you can create blogs using keywords like ‘personal shopper Miami.’
3. Make your content customer focused.
What information do your customers craze? What’s helpful to them? All of your content should be customer-focused to engage their interest and motivate them to keep coming back to your blog for more.
4. Monitor your success.
Using Google Analytics will help you identify the types of content that get the most hits from your customer pool so that you can focus on the most popular kinds of content.
Are you planning to launch or rebrand your business blog this year? Tweet me @lorenridinger.
