As a business owner, you must know how to deal with customer negativity on social media. Social media outlets are great avenues to build your company and establish a friendly customer base. But it is also a platform that most consumers use to voice their displeasure of a product. Don’t panic! Your job is to respond, not react. Take your emotions out of the situation and respond via social media just as you would if the customer was face to face. Good customer service can turn any situation around. Most consumers just want to be heard. Your job is to listen, respond, and act to your customers negative complaints. You can catch negative chatter before it has the opportunity to spread. Here are tips to help you deal with customer negativity on social media: