As much as I love the product lines I have developed over the years, what I am truly passionate about is helping others get the best quality at an affordable price. As an entrepreneur, I have been able to do this successfully with Motives Cosmetics all over the world because of one simple thing: I know what women want when it comes to their makeup.
There is no greater satisfaction than helping someone else and I spend countless hours reaching out to consumers to make sure that I deliver what they need and deserve from a brand. Building a business is not just about you, the owner, so I’ve explained 5 ways to gain customer insight below to help you get started on pleasing the people you are marketing to.
Business Tips: 5 Ways to Gain Customer Insight
- Surveys. This tactic is old school and it works. Via snail mail, email or through a website, you can encourage customers to participate in answering questions by offering a discount coupon code at the end.
- Focus groups. For a little extra cash, people will flock to your place of business to give their opinion on a product or procedure. Having someone evaluate what you do face-to-face can be a key learning experience for your company’s future.
- Recruiting. Hit the streets and ask anyone you can find to look at, taste, use, etc. your product. Someone’s first impression could change everything when it comes to customer satisfaction.
- Testimonials. Reach out to your most consistent customers for testimonials. Let them know you will highlight the best ones on your website or social media, and the negative ones? Promise to learn from them and follow through.
- Apps. From Hootsuite to Facebook Insights to Google Analytics, you can gauge your audience’s interest in the content you are posting online through applications that offer accurate statistics.
Gaining customer insight can make or break your next business venture so make sure to do it right! Good luck!
