In honor of the company’s 20th anniversary promotion, Chipotle staged a fake Twitter hack in an effort to “cut through people’s attention and make them talk,” Chris Arnold, a Chipotle representative, recently told Mashable.
Part of the promo strategy included puzzles for Chipotle recipes, and the rep explained how the hack played a role in revealing several clues to their delicious guacamole.
Chipotle Twitter Hack Faked for More Followers
“We thought that it really fit well within the context of our 20th anniversary promotion where we were putting clues in all sorts of things. We had clues pop up in a lot of places and thought that incorporating something into our social media presence would fit well into that promotion.”
Chiptole‘s account adds 250 followers per day with 75 retweets per day, on average. The day of the Twitter hack, the brand gained over 4,000 followers and saw nearly 12,000 retweets, all due to the bizarre yet harmless prank!
Do you think it’s bad social media etiquette to fake a Twitter hack?
