Times have really changed over the past few years, and if you haven’t made the time or budget to create business videos to advertise your company, you may be missing out. Original video content is actually one of the fastest growing types of digital and social media out there. Believe it or not, many companies have adjusted their advertising budgets to make video their top priority this year. If you haven’t taken the plunge to film any business videos, here are my tips for creating online video series for business.
Creating Business Videos: The Tool You May Be Missing
- Tell a story. People love watching videos that tell a story because they can totally relate. Tap into that sense of human nature with your videos.
- Include a call to action. Sometimes you just have to spell it out if you want people to do something. A video is the perfect place for that.
- Utilize professional video production services. Set aside some money in your budget to have your video professionally produced. It will make a significant difference between a success and a flop and the ROI will be huge.
- Use multiple channels to market your video. Posting your video to YouTube or MeetOn is a total must, but don’t forget to add it to your blog, Twitter and Facebook too!
- Use analytics to measure the results. You definitely want to know how many people are checking out your video – and how they’re getting there so you can capitalize on those channels.
Have you had a successful video campaign? Do you have any tips for creating online video series for business?
