Did you skip the stress and long lines of Black Friday? Cyber Monday officially kicked off today at 12am and customers are taking full advantage of this opportunity! Analysts are expecting an abundance of deals to bring in record online sales this year, data tracking firm comscore, said sales for Cyber Monday are projected to hit a record $1.2 billion this year.
A recent article on CNN reports that all major online retailer plans on taking advantage of the hottest day to shop online. According to the Shop.org’s eHoliday survey, eight out of 10 online retailers will offer promotions on Cyber Monday. Ahead of the big day, more than 90% online merchants will be offering promotions.
A survey by comparison shopping site PriceGrabber found that 39% of consumers who plan to shop over the four-day Thanksgiving weekend said they intended to do so on Cyber Monday. That’s up 2 percentage points from last year.
It’s a trend analysts are calling “couch commerce” — more people want to spend money online from the comfort of their homes rather than head out to the shops.
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