Believe it or not, hashtags have become one of the most important aspects of a successful social media strategy, especially when it comes to social media for business. With the recent additions of hashtags to Facebook and Google+, it seems many sites have seen the benefits – and so should you!
By adding a hashtag, your posts become more visible and more searchable by category. If you’re using social media for your business – pay close attention – hashtags can give you a great advantage. Check out these tips for getting the most bang for your buck by adding hashtags.
Don’t Forget the #Hashtag, Especially When it Comes to Business
- Open up the conversation. By adding a hashtag, you’re giving your posts more exposure to more people and simultaneously giving them the chance to engage with you on social media.
- Targeted messaging. The addition of a hashtag that speaks to a specific community can spread your message to the exact people who’d make great customers or clients. For example, if your sell coffee products and you add #coffeelovers to your posts – you’re exposing your products to the perfect crowd.
- Get creative. Adding hashtags gives you the chance to get pretty inspired with your messaging – allowing you to share your thoughts in a single word or phrase. So, before you add a hashtag, do a little #innovative thinking.
Have you used hashtags in the social media efforts for your business? How did it go?
