If you’re a small business owner and you’ve ever wondered about the importance of getting customer testimonials, think about this: how do you decide which products and services you’ll use in your own life? Without a doubt, one of the best ways to decide which products and services will suit you, is based on the experiences of your friends and family. Customer testimonials tell the story of real-life experiences from consumers – and they’re the best way to know what type of features fulfill your needs.
As an entrepreneur or business owner, the best marketing comes from satisfied customers. They pass along their excellent experience and pretty soon, one customer turns into ten. On the flip side, customer testimonials give you, the business owner, perspective and insight into your customers’ experience. Are your customers getting the level or service you aim to provide? Customer testimonials can help tell you that story – issues can be resolved, giving you the chance to ensure a positive experience. From learning lessons to understanding customer trends, needs and wants, the importance of getting customer testimonials is priceless.
How will you make testimonials an essential part of your marketing plan going forward?
Entrepreneurs! Why You Should Be Collecting Customer Testimonials
