You don’t have to choose between passion or profit in entrepreneurship. That’s one of the great secrets of life – you can choose both! Keep reading to find out how to turn your life’s passion to profit in just a few easy steps.
Entrepreneurship: Turn Your Passion into Profit with These 3 Easy Steps
#1. Share Your Passion
You have to become a walking, talking advertisement for what you love. Remember the “Rule of Seven,” which is a tried-and-true marketing technique that states that someone has to see your message at least seven times before they buy something from you. Plus, if someone feels like they are investing in your dream, they are more likely to be willing to part with their hard-earned dollars. Keep the passion alive and share, share, share your passion anywhere and everywhere you can.
#2. Do It for Free, Do It for Cheap, Then Do It for Real
When starting out, you want to get people’s opinion on your services and products before you mass market. You need to work out the kinks and make sure your passion is worth paying for. Find a few people and work for free while you build up your experience and portfolio. Then slowly transition into paying clients, but on a less expensive scale. Once you feel like a well-oiled machine, you’re ready to do a full-scale launch and take on full-price-paying customers.
#3. Find the Right Technology
The right technology will make all the difference in the success or failure of your passion to profit crusade. Make sure you have the right creative tools to create marketing collateral, emails, and social media posts, and be sure to invest in training in some of these platforms if you aren’t familiar with their nuances. You also need to find the best platform to monetize your offering. Whether you are selling coaching services, jewelry, or eBooks, do your research to find out what platforms. are out there, what they offer, and what is going to work best for your business long-term.
Have you started your own business? What’s been the most significant impact on your success? Tweet me @lorenridinger.
