Kim Kardashian West is a wonderful friend, bona fide brand, mogul and all around powerhouse. Her meteoric rise to business superstardom was no small feat, but she’s made it look effortless. Kim’s social media following proves that her Midas touch is very much real. Do you want to turn your business into gold? Keep reading for my roundup of incredible business tools that all entrepreneurs can learn from KKW herself.
What All Entrepreneurs Can Learn from Kim Kardashian West
The Authentic Self Is the Soul Made Visible.
When you look at Kim’s Instagram feed, what do you see? Selfies mixed with sweet snaps of her kids and her husband Kanye West, and a sprinkling of editorial photos and sponsored/branded content. Kim perfectly balances her content to include a mix of mostly personal images interspersed with a few pieces of sponsored/branded content.
To Know Your Audience Is to Know Your Relevance.
Why do people follow Kim on social media? They’re interested in her overall brand and her family. To keep her audience happy, Kim serves up relevant content. This is really as simple as it sounds. Find out what it is about you and your brand that people are into and give it back to them. The relevancy will increase your engagement and help you be a more trustworthy entrepreneur.
Don’t Sell Anything and You’ll Make More Money Than You Ever Dreamed.
This is counterintuitive because don’t you have to sell something to make money? Yes and no. Focus on selling yourself instead of your product, and earn awareness, respect, and trust. That will be much more valuable to your brand in the long run. When people trust you, they want to support you. Focus on building your brand and engaging with your followers, and the sales will follow.
Ready to keep up with KKW? Tweet me your next big business idea.
