Did you hear about the new Facebook Want button? It’s totally wild but, yes, they did! Similar to the way we all pin the things we covet and love to Pinterest, Facebook is now attempting to marry social media and shopping. On top of being able to create wish lists, Facebook is offering a direct link to purchase the items. How simple is that?!
Facebook Introduces New Want, Collect Buttons
The Facebook Want button is still in a test phase, of course and has only been rolled out to certain brands. It is also being shown as a Facebook Collect button. First to test the Facebook Want button – Michael Kors, Victoria’s Secret, Neiman Marcus, Pottery Barn, Smith Optics, Fab.com and Wayfair. Even though the roll out was off to a slow start, it’s totally catching on! Don’t you think this will be just fabulous for the holidays? Friends and family will simply want the items they love and that’s it no more guessing!
How would you implement the Facebook Want button in your business? Would you rather they call it a Collect button?
