We’ve been waiting a really long time for some solid confirmation about Rihanna’s debut beauty collection and she just confirmed it’s coming soon! On May 1st, she broke the internet by announcing Fenty Beauty will make its big debut this fall. Though no solid date is known as of yet, you can bet her tease that it’s “the next generation of beauty” is no exaggeration.
Rihanna Announces Release of Debut Beauty Collection
Head over to https://t.co/J9wLlBcY7d and sign up to join da family! I can’t fuckin wait for fall !!! @fentybeauty pic.twitter.com/8AfLCu2ntW
— Rihanna (@rihanna) May 31, 2017
News of her beauty line first broke in April 2016 when WWD confirmed she had reached a deal with the Kendo division of LVMH Moët Hennessy Louis Vuitton. They’re known for their other collaborations including Kat Von D, Marc Jacobs Beauty, Olehenriksen, Bite Beauty and Formula X.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said David Suliteanu, chief executive officer of Kendo. “We are aiming for the stars. Kendo is honored to work with Rihanna”
The report explained that the chart-topper would be playing a key role in the development of the brand, which will be sold at Sephora locations. During an interview with Refinery29 in August of 2015, Rihanna expressed her desire to create a beauty line.
“It’s something that I’ve always wanted to do, but I’ve always had so much on my hands,” she said at the time. “But, this time, I’m going to make sure it happen. I’m going to find some time between albums and fragrance to do that. I promise.”
One product you can certainly expect to see is a highlighter that she wore April of this year during a special appearance at Fenty in Los Angeles. When fans asked what highlighter she was wearing she responded, “It’s mine. It’s a secret, until September.”
I can’t wait to add some Fenty Beauty items to my collection that also includes all my favorites from Motives. And don’t forget to shop for all your favorite beauty items via SHOP.COM/Beauty.
